15 Must-Have Augmented Reality Apps in 2024

Moody Mattan • March 17, 2024

As we step into 2024, augmented reality (AR) continues to transform how we interact with the digital world, blending virtual elements seamlessly into our real environments. From educational tools and shopping assistants to gaming and social media enhancements, AR apps are enhancing our daily activities in innovative ways. Here’s a look at the top 15 AR apps set to dominate this year, offering unique, engaging experiences across various platforms.


Best Augmented Reality Apps for 2024

1. IKEA Place

IKEA Place revolutionizes home decor, allowing you to visualize furniture in your space before making a purchase. Using AR, users can see how different items fit and look in their rooms, helping make shopping decisions from the comfort of their home.


2. Pokémon GO

Pokémon GO remains a favorite, blending the nostalgia of Pokémon with engaging AR technology. Players explore the real world to catch Pokémon, participate in battles, and collect items, making for an active and social gaming experience.


3. Snapchat

Snapchat continues to lead in social AR with its dynamic filters and lenses. New features in 2024 allow even more personalization and interaction, making every snap a unique expression of the moment.


4. Google Lens

Google Lens takes information retrieval to the next level. By simply pointing your camera at objects or text, you can instantly access information, translate languages, and even shop for products seen in real life.


5. Electrifly

Electrifly is the leading Augmented Reality Murals and Merchandise company that partners with artists and brands to bring their ideas to life through immersive technologies and interactive products. Open the app to camera mode and hold your phone over Electrifly Pins, Apparel, and Designs then enjoy mind-blowing augmented reality animations and sounds!


6. Star Walk 2

For astronomy enthusiasts, Star Walk 2 is an indispensable tool. Point your device at the night sky to identify stars, constellations, and satellites. The app offers detailed information and a spectacular view of the cosmos.


7. Mondly

Mondly uses AR to enhance language learning. Interactive dialogues and written exercises come to life, providing a more immersive learning experience that helps users practice new languages more effectively.


8. GIPHY World

GIPHY World allows users to create animated GIFs and share them in a 3D space. It’s a fun way to express creativity and share content with friends in an entirely new way.


9. Polycam

Polycam is the leading 3D scanner application for iPhone and iPad. Create high-quality 3D models from photos with any iPhone or iPad, rapidly generate scans of spaces with LiDAR, and capture full 360 photos with ease. Edit your 3D captures directly on device, and export them in over a dozen file formats. Share your captures with friends and the Polycam community and explore captures from around the globe!


10. YouCam Makeup

YouCam Makeup offers a virtual makeover studio where users can try out new makeup looks. From foundation and lipstick to eye and hair color, explore beauty products and styles before purchasing.


11. Civilizations AR

Brought to you by the BBC, Civilizations AR allows users to explore historical artifacts from around the world. It’s like having a museum in your pocket, with interactive features that bring history to life.


12. Quiver

Quiver combines coloring with AR, turning colored pages into interactive 3D models that dance, talk, and respond to touch. It’s particularly popular among children, providing a fun and educational experience.


13. Assemblr

Assemblr makes it easy to create and share interactive 3D designs. Ideal for educators and creatives, this app helps bring ideas to life in an engaging way that’s accessible to everyone.


14. BrandXR Discovery

The BrandXR Discovery app is how you can view, test, and publish your Augmented Reality experiences designed using the BrandXR Studio.


15. Houzz

Finally, Houzz has made waves in home improvement by allowing users to visualize furniture and decor in their homes. Its ARKit enables a rich, immersive experience that helps users design their perfect living space.

Conclusion


These AR apps not only provide entertainment and utility but also pave the way for how we will continue to interact with augmented realities in our everyday lives. As technology progresses, expect these apps to become even more integrated into our daily routines, making the virtual indistinguishable from the real.

TALK TO A PRO

We're here to bring your brand to life!

Stay Connected with BrandXR

Create Augmented Reality for Free!

Create, Publish, and Measure 3D Augmented Reality Experiences Without Having to Code.

Free Trial
Augmented Reality Roars into Zoos
By Moody Mattan August 26, 2025
Discover how U.S. zoos use Augmented Reality to boost visitor engagement, education, and revenue.
8 Best Augmented Reality Stocks to Buy in 2025
By Moody Mattan August 12, 2025
Discover the 8 best AR stocks for 2025. Meta up 50%, Unity up 130%, NVIDIA up 68%. Complete analysis shows potential 150%+ returns by 2030. Investment guide inside.
Augmented Reality for Food Franchises: 10 Proven Ideas for Repeat Visits
By Moody Mattan August 11, 2025
From AR storefronts to menus and murals, see 10 proven AR ideas—each with real brand results—to increase repeat visits and loyalty for food franchises.
Ray-Ban Meta vs Oakley Meta: The Battle for the Best Smart Glasses
By Moody Mattan August 9, 2025
Ray-Ban Meta vs Oakley Meta smart glasses: Complete 2025 comparison of design, camera, battery life, AI features & price. Which AI glasses are right for you?
Ray Ban Meta Smart Glasses Tips
By Moody Mattan August 8, 2025
Unlock 10 hidden Ray‑Ban Meta tips—from live translation to Spotify Tap—that turn your smart glasses into a pocket‑free productivity powerhouse.
How to Use Virtual Reality to Paint Murals
By Moody Mattan July 28, 2025
The world of mural painting is undergoing a technological revolution. While traditional tools like projectors and transfer paper have supported artists for decades, virtual reality (VR) is emerging as a transformative tool that's changing how professional muralists approach their craft. This detailed guide explores how VR technology can streamline your mural painting process, reduce project timelines, and ultimately enhance your profitability.
25 Best Billboard Campaigns of 2025
By Moody Mattan July 14, 2025
2025 was a blockbuster year for out-of-home advertising, with billboards reimagined as immersive brand experiences. From classic static signs to anamorphic 3D displays and interactive AR billboards, top brands pushed creative boundaries to captivate audiences. Below we list 25 of the year’s most memorable U.S. billboard campaigns – spanning Fortune 500 heavyweights and viral sensations – and unpack why each knocked it out of the park (often winning awards or lighting up social media in the process). Enjoy this list of 2025’s best billboards, curated especially for OOH marketing pros!
Top 10 Social AR Marketing Campaigns of 2025
By Moody Mattan July 8, 2025
AR marketing has reached a critical inflection point in 2025, delivering measurable business results that outperform traditional digital advertising. AR campaigns now generate 3x higher brand lift at 59% reduced cost, with 70% higher memory recall and engagement times 4x longer than mobile video . The global AR advertising market is projected to reach $8.0 billion by 2029, making this the optimal time for Fortune 1000 companies to establish competitive advantages through strategic AR investments . Bottom Line: The 2025 campaigns below demonstrate that AR marketing delivers both viral reach and measurable ROI when executed strategically across Snapchat and TikTok platforms.
Brands Unlock ROI with AR Experiences on Snapchat and TikTok
By Moody Mattan July 7, 2025
Social augmented reality has shifted from novelty filters to a $342 billion market opportunity by 2037, with Fortune 1000 companies realizing a 460% return on ad spend and achieving 70% higher brand recall rates through targeted AR strategies. Early adopters are gaining competitive advantages that will be hard to copy as widespread adoption grows, making 2025 a crucial period for strategic investment. The convergence of mature AR technologies, widespread consumer adoption, and proven business outcomes has reached a tipping point for marketing leaders. With 75% of the global population expected to use AR by 2025 and AR campaigns consistently outperforming traditional digital ads by 200-300% , Snapchat and TikTok stand out as the most significant marketing platform evolution since social media first appeared. Companies adopting comprehensive metaverse marketing strategies are positioning themselves at the forefront of this shift.
2025 Trends in OOH Advertising
By Moody Mattan June 30, 2025
The Out-of-Home advertising industry has reached a pivotal point, with augmented reality technologies driving engagement surges of 300% , while the U.S. market exceeds the historic $10 billion mark for the first time. As traditional billboards become interactive experiences and measurement capabilities match digital advertising precision, Fortune 1000 brands are reimagining how they connect with consumers in physical spaces. Digital transformation has surged past expectations, with programmatic OOH projected to exceed $1 billion by 2025, while AR-enhanced campaigns see interaction rates over 30% in prime locations. The merging of 5G networks, AI-driven personalization, and privacy-focused measurement solutions is shaping an advertising medium that blends the trusted presence of traditional OOH with the accountability and targeting accuracy of digital platforms. Record-breaking market growth signals industry maturation The OOH advertising landscape has reached unprecedented scale and sophistication in 2024, setting the stage for explosive growth in 2025. Total U.S. OOH revenue hit $9.1 billion in 2024 , a 4.5% increase and the first time the industry has exceeded the $9 billion mark. This momentum continues with Q1 2025 already showing $1.98 billion in revenue, maintaining the industry's impressive streak of 16 straight quarters of growth . Global markets are expanding rapidly, with the worldwide OOH market projected to reach $50.52 billion in 2025 , fueled by a strong 4.84% compound annual growth rate. Digital OOH is growing even faster at 15.2% annually , expected to reach $26.57 billion globally as traditional static displays shift to dynamic, programmable formats. The spending patterns show a major shift in advertiser priorities. Digital OOH now makes up 34% of total U.S. spending , with annual growth of 7.5%, significantly surpassing traditional formats. This digital shift highlights brands' need for measurable, adaptable, and interactive advertising experiences that static billboards simply cannot offer. Fortune 1000 brands are leading this transformation , with tech giants like Apple, Amazon, and Google joining traditional OOH leaders such as McDonald's and Coca-Cola as major spenders. Notably, 25% of the top 100 OOH advertisers are now tech or direct-to-consumer brands , reflecting the medium's shift from broad-reach branding to performance-focused marketing.
Show More