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Augmented Reality: The Secret Weapon Your Corporate Event Needs

Moody Mattan • Jul 18, 2023

Understanding Augmented Reality

A Brief on Augmented Reality

Augmented Reality, often abbreviated as AR, is an innovative technology that superimposes computer-generated 3D models, images, sounds, and other data onto the real world. By doing this, AR enhances users' perception and interaction with their physical surroundings, providing a richer, more interactive experience.

Augmented Reality Vs Virtual Reality

Unlike Virtual Reality (VR) which creates an entirely digital environment, Augmented Reality (AR) overlays virtual elements onto the real world. This means users can still maintain a connection with their actual surroundings while interacting with virtual elements.

CES 2023 - Ansys Augmented Reality Booth Experience

Benefits of Using AR in Corporate Events

Boosting Event Planning

Event organizers now utilize AR in planning stages to visualize venue layouts, decor, and arrangements. This technology provides a realistic preview of the event, helping organizers make informed decisions and adjustments ahead of the actual event.

Enhancing Engagement

AR provides event attendees with unique, interactive experiences, effectively increasing participant engagement. From AR-based games to live information overlays, these immersive experiences make events more enjoyable and memorable.

Amplifying Ticket Sales

AR technology has also proved useful in boosting ticket sales. By providing potential attendees with a virtual sneak peek of the event through their mobile phones, they are more likely to purchase tickets.

Incorporating AR in Event Planning

Utilizing AR Apps

AR apps allow event planners to integrate AR into their events seamlessly. These apps can provide attendees with navigation assistance, interactive booth displays, or even personalized content based on their interests.

Creating a Fully Immersive Environment

By incorporating AR, event organizers can create a fully immersive environment that bridges the gap between the physical space and the digital world. This results in a more engaging and satisfying experience for attendees.

AdCraft Detroit - The 16th Annual “D Show” Event Filter

The Role of AR in Trade Shows

AR for Product Launches

Product launches at trade shows have taken a significant leap forward with the introduction of AR. Instead of just a regular presentation, AR allows companies to showcase their products in a fully interactive 3D model. This offers a more detailed and engaging view of the product, leaving a lasting impression on the audience.

Real World Vs Augmented Reality

Despite being based on the real world, AR offers enhancements that can't be achieved in real life. For example, attendees at an AR event can interact with 3D models of products that might be too large or too expensive to display in a physical trade show.

AR in The Events Industry: Future Trends

The Power of AR in Mobile Phones

As mobile phones become more powerful and widespread, the potential for AR in events grows. Attendees can now access AR experiences directly from their devices, opening up new possibilities for engagement and interaction.

AR and Social Media

AR's integration with social media platforms is another promising trend. As people share their unique AR experiences online, it amplifies the event's reach and visibility, attracting more attention and potential attendees.

AR in Physical Spaces

AR also offers the potential to transform physical spaces into interactive digital landscapes. This can create a unique event experience that blends the line between the digital and the real world. A great example of this is the Electrifly Detroit Immersive Art Gallery. The gallery hosted more than 20 interactive Augmented Reality Mural experiences by globally acclaimed artists including Ouizi, Hubert Massey, Ricky Watts, Olivia Guterson, Sheefy McFly, Bre’Ann White, and Jimbo Phillips.

Reactions after trying Augmented Reality for the first time at the Electrifly Detroit Immersive Art Gallery

Conclusion

Augmented Reality (AR) presents a wealth of opportunities for event organizers. From enhancing engagement to amplifying ticket sales, AR has the potential to revolutionize the corporate events industry. As AR technology continues to evolve, we can look forward to even more innovative and immersive event experiences.

FAQs

1. What is the difference between Augmented Reality and Virtual Reality?

Virtual Reality creates a fully digital environment, while Augmented Reality overlays digital elements onto the real world, maintaining a connection with the actual surroundings.

2. How can Augmented Reality benefit corporate events?

AR can enhance event planning, boost attendee engagement, and even amplify ticket sales by offering a virtual sneak peek of the event.

3. What role does Augmented Reality play in trade shows?

AR can be used to present products in a more interactive and engaging manner through 3D models. It also allows for the display of products that may be too large or expensive to physically display at the event.

4. How is the future of Augmented Reality shaping in the events industry?

With the increase in the power and prevalence of mobile phones, AR's potential in events is growing. Additionally, the integration of AR with social media platforms promises to expand the reach and visibility of events.

5. Can Augmented Reality be used in physical spaces?

Yes, AR can transform physical spaces into interactive digital landscapes, creating a unique blend of the digital and real world at events.