Top 6 WebAR Examples

Best 6 Examples of WebAR

Pizza Hut Pac-Man

Pizza Hut Customers received a special edition pizza box that served as the AR marker, allowing them to activate PAC-MAN via their mobile browser and have the PAC-MAN map and characters animate and play on top of the box. 3 levels of the game were created and now millions of PizzaHut customers are vying for supremacy on the leaderboard.

Two of the biggest challenges and opportunities were to: 

1) Re-imagine a world-renowned game using modern technology. 



2) Create an Augmented Reality version of the game that is easy to use and can work for millions of Pizza Hut customers. 

F-150 Lightning ‘Can Strike Anywhere’ With New 3D Augmented Reality Expeirence by Ford and Google

Together with the help of Google, Ford just launched “F-150 Lightning: Strike Anywhere,” a 3D, augmented reality experience available anywhere using your smartphone. The 3D animations allow you to browse through variations of the upcoming electric pickup, while the AR function lets you place a Lightning truck in front of you to visualize it in real life.



Suzy Deering, Chief Narketing Officer, Ford Motor Company, spoke to the approach of this experience: There is a tremendous amount of intrigue about what electric vehicles can do. At Ford, we want to show, not just tell since we believe educating customers on the full potential and capabilities of electric vehicles helps them make the transition from traditionally powered vehicles to all-electric ones. Nearly 80% of our F-150 Lightning reservation holders have never owned an all-electric vehicle before, so we created this campaign for them to understand and feel confident in their vehicle while also be excited to join in on the electric revolution with us.

Burger King - Tiny Tinie on a Whopper

Burger King and Tinie created the world's first private AR concert on a burger. The activation, featuring a Tiny Tinie performing his song Whoppa on a Whopper, was spawned from QR code stickers placed on burgers at locations across the UK, Columbia, and Peru. The campaign achieved whopping results of 10.8 MILLION social impressions driven by influencer activity, 468k Tik Tok views, and 220 pieces of media coverage from across the globe. 

Premier League Trophy Hunt

An augmented reality trophy hunt where fans have a chance to hunt for Premier League club trophies in five cities across the USA. Users in the Maryland/D.C., Philadelphia, Orlando, New York/New Jersey, and Atlanta areas can use the in-experience map to discover and locate 20 trophies in the run up to Premier League’s first-ever Summer Series. Upon entering a trophy boundary, users tap to place to reveal a 3D trophy and collect the respective badge to add to their trophy cabinet collection. By collecting trophies around the city, users gain entries into Premier League’s Summer Series giveaway. Fans can take photos and videos with their collected trophy, as well as turn themselves into the trophy using the face filter. For fans outside of the participating cities, an at-home version allows users to support their favorite team and experience a trophy reveal in AR.

Nike Air Max Day Augmented Reality Experience

In the run up to Air Max Day, Nike created an Augmented Reality experience for consumers to play and unlock discounts at Nike Factory Stores all across Euripe in 183 locations and 13 languages. 

Consumers were able to the three stage AR experience on their web browser through scanning a QR code in-store, or pla it directly within the Nike app through a location based integration that that sends a notification if they were in one of the participating stores. 

The surreal and interactive world of Air Max is brought to life in Augmented Reality using 8th Wall’s WebAR technology. Air Max 720 sneakers, show boxes and sock birds fly all around you in this sky high world. Tap on the flying objects to interact and carefully explore the clouds for your chance to discover and unlock discounts. 

Saatchi Art

Saatchi Art is an online art gallery that sells paintings, drawings, photography, and sculptures from artists around the world. Saatchi Art developed a web-based augmented reality (WebAR) feature called “View in My Room”. This feature uses 8th Wall's augmented reality technology to let users view over 1.4 million works of art in their homes before buying online.

Consumers who purchased on SaatchiArt.com and used the View in My Room WebAR feature spent on average ~17% more than those that purchased without the use of WebAR. Consumers who used the View in My Room feature were 4X more likely to convert than those that did not use the AR feature.