Consumers already Metaverse shopping, NBA filters go viral, creating 3D assets gets easier

Consumers are Already Shopping in the Metaverse, NBA Filters Go Viral, Creating 3D Assets Gets Easier

Welcome to the Metaverse #7

Accenture: 64% of consumers have already bought in Metaverse 

The data continues to point strongly toward a shift in consumer behaviors that makes augmented reality and Metaverse-related spending more of the norm.

The latest research from Accenture found that 64 percent of all consumers across 16 countries have bought virtual goods or taken part in a virtual service or experience within the last year.

Meanwhile, 83 percent are interested in doing so, a large number that only means usage and adoption should grow.

Perhaps predictably, these numbers skew higher when looking at younger generations of tech adopters.

A few more data points:

* 45% of global executives think the Metaverse will be "breakthrough or transformational." 

* 54% of consumers would buy, or are interested in buying, tickets to events in virtual worlds.

* 42% have visited a retailer in a virtual world.

You can see more results of the 11,000-person survey AT THIS LINK.

OUR TAKE



Get ready to see these numbers grow, not to mention a growth in the frequency of articles and studies like these. 

It seems like every month we get this and, for the most part, they are a result of research and industry leaders coming around to the importance of the Metaverse. 

You're not going to produce a study about a topic if you don't think it's sustainable or viable in the long term. 

That points to what we have said here for months and will continue to say: The Metaverse is not a fad and businesses who want to succeed in it should start looking for ways to capitalize.

BrandXR's NBA 75 Gibberish IG Filter Goes Viral 25M Impressions

Look, I couldn't dunk a basketball even if you brought the rim down to eight feet. The hops just are not there.

However, I have always been a huge sports fan, regularly following all of the major sports.

So it has been pretty cool to see BrandXR collaborate with the NBA on an Instagram gibberish filter that helps the venerable sports league celebrate its 75th anniversary.

Basically, using icons and clues, users can try to guess NBA players' names in a fun experience.

It's a partnership with Facebook's SparkAR community and it has really taken off, with more than 20 million impressions! 

You can try it out along with a diamond ball experience to commemorate the anniversary by scanning the QR Codes below!

Test your NBA Skills

Scan to try the NBA 75 Gibberish IG Filter! 

Snap allows anyone to turn photos into realistic 3D assets

The ability to create 3D assets from photography will be a game-changer for brands and businesses that want to participate in the Metaverse. 

So it's good to see Snap roll out a tool that helps more people do that.

The news comes as the company behind the Snapchat app looks to double down on its interest in becoming a shopping aid for consumers in several industries, including fashion. 

The data the company tracked makes it easy to understand why it's diving further into this space. 

More than 250 million Snapchat users have engaged with augmented reality-based shopping lenses since the start of last year.

Overall, they have done so more than 5 billion (with a B!) times.

You can see more of what's new with Snapchat and AR at THIS TECHCRUNCH LINK.

OUR TAKE

Five billion.

With a B.

That's a lot of curious folks diving into augmented reality, testing the waters or going deep into its useability.

It's yet another example of the variety of experiences, products and environments that are going to make up the Metaverse as we know it.

What is most exciting about these kinds of news items and developments is that it continues to illustrate that we still don't know what the Metaverse is going to look like.

More importantly, it's fun to think about the experiences that are out there, still merely an idea in someone's head. 

Metaverse, AR retail inevitable, says EY leader

Jeff Wong has a good pedigree as global chief innovation officer for EY.

So when he speaks, it's smart to listen.

In a recent piece, Wong said something that we have said here but also that many others in tech for some reason keep denying.

Mainstream adoption of the Metaverse is inevitable. 

It's no longer a question of "if" but "when," he said.

"Metaverse retail is coming," he said. 

Metaverse retail started as basically gamers buying new skins for the avatars using real money. For instance, want some virtual Gucci shoes for your virtual dude? That'll be $12.99, sir.

However, you can see in the article linked below that Wong knows its time is coming. Read more of his bullish take on the Metaverse through THIS LINK.

OUR TAKE

This guy telling us that the Metaverse is inevitable is basically a "preaching to the choir" situation.

We have been bullish on the Metaverse - so much so we launched this newsletter several months back!

One of the more consistent messages we have had has been the fact that despite so much skepticism out in the world, the Metaverse has enough backing - both financially and from a development standpoint - that its emergence will happen.

Now, if you are a business and are skeptical, you'll likely lose your skepticism when a competitor jumps feet first into this new world. 

We hope you like what you see. We bet your friends would, too!

Forward to other Metaverse and XR junkies and let's build this community!

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ONE MORE THING: MEDIA FEATURES BRANDXR'S NFT PROJECT!

Broder & Sachse Real Estate, a Detroit-based real estate development company behind residential buildings such as The Hamilton, The Albert and The Scott, is partnering with BrandXR and three Detroit artists to create NFTs for building residents.

Each piece of art will be displayed in the common spaces of the three real estate properties, where visitors and residents can bring the artwork to life through an app called Electrifly. Electrifly, the work of BrandXR, allows people to play and interact with artwork in augmented reality directly on their smartphones.

Rich Broder: The NFT space is a community. People are investing time in it, sharing ideas, collaborating, and buying into each other’s art and projects. When we looked at the space, we knew we could contribute to this community and introduce our residents to a new way for them to connect and interact.

Moody Mattan: The younger generation has always been collecting things to buy/sell/trade, whether it be Beanie Babies, sports cards or sneakers. NFTs are the new digital collectible that you can buy/sell/trade digitally very easily, kind of like a stock. Detroiters looking to diversify their investments should pay attention to crypto and NFTs as a new asset class. There is a lot of “new money” being made.