How Augmented Reality is Spicing Up Out-of-Home Advertising (OOH)

In today’s fast-paced world, catching a consumer's eye is more challenging than ever. Out of Home (OOH) advertising has always been about making bold statements in physical spaces, from towering billboards to engaging transit ads. With the advent of Augmented Reality (AR), the possibilities for OOH advertising have expanded dramatically, blending the digital and physical worlds to create unforgettable experiences. BrandXR is at the forefront of this innovation, crafting interactive artwork and billboards that captivate and engage audiences in new ways.

What is Augmented Reality in OOH Advertising?

Augmented Reality involves overlaying digital content (like images, animations, sounds, and other media) onto the real world through devices such as smartphones, tablets, or AR glasses. This technology allows for a layer of digital interaction not possible with traditional media. For OOH advertising, this means transforming a simple billboard into an interactive experience or turning a static mural into a dynamic story that unfolds as viewers engage.

Types of AR Experiences in OOH Advertising

BrandXR specializes in various AR solutions that elevate out-of-home advertising into immersive experiences. Here’s how different AR types can be utilized:



• Face Filters / Face Tracking: These are popular in social media apps but can be adapted for OOH campaigns. Imagine walking past a digital screen in a shopping mall that applies a thematic filter to your face, transforming you into a character from the latest blockbuster movie or a new product avatar.
• Tracker-Based AR Experiences: This includes AR murals and billboards where users can point their mobile devices at a specific image or object to trigger AR content. For example, a mural could come alive to tell a historical story or provide interactive product information.
• Trackerless AR Experiences: These do not require a specific target to trigger the AR effect. Instead, they can be activated at specific locations, offering flexibility and spontaneity in engagement—perfect for dynamic advertising campaigns. 
• Geospatial and Environmental AR Effects: These are linked to specific geographical coordinates or environments. They can alter the appearance of buildings or landscapes, adding elements like animated wildlife or weather effects that enhance the real-world environment in entertaining or informative ways.
• Architectural AR Effects: These are used to modify or enhance the appearance of buildings and other structures. This can be used for everything from previewing architectural changes to showcasing potential advertising on a new building.

Benefits of Using AR in OOH Advertising

• Enhanced Engagement: AR adds an interactive layer to OOH advertisements, turning passive observers into active participants. This deepens the emotional connection and recall of the advertising message.
• Innovative Marketing: By incorporating AR, brands can break away from traditional advertising norms and set themselves apart as innovators. This captures attention and enhances the brand's image as a forward-thinking leader.
• Greater Flexibility: AR allows for dynamic content changes in advertising without physical replacements. This means messages can be updated as often as needed to reflect new information or marketing goals.
• Measurable Interactions: Unlike traditional OOH advertising, AR enables advertisers to track user engagement and interactions, providing valuable data on the effectiveness of a campaign.

Implementing AR in Your Marketing Strategy

HOW IT WORKS

To integrate AR into your OOH advertising strategy effectively, consider the following steps:

• Identify the Objective: Clearly define what you want to achieve with your AR campaign (e.g., increase brand awareness, promote a new product, etc.).
• Choose the Right Type of AR Experience: Select the AR experience that best suits your campaign goals and target audience. 
• Create Compelling Content: Design AR experiences that are visually appealing and add value to the consumer’s interaction with the advertisement.
• Test and Iterate: AR should be tested and optimized based on consumer feedback and interaction data like any digital technology.



BrandXR is helping brands harness the power of AR to create more engaging, innovative, and interactive OOH advertising campaigns. By leveraging technologies like face filters, tracker-based experiences, and geospatial effects, your brand can capture and hold attention, making a lasting impression on your audience. Welcome to the future of advertising, where your ads come to life!