Brie Larson's AR Disney Plus experience marks new path
There were dolphins swimming in my living room
Augmented reality in entertainment has been one area considered “an easy in” for the consumer.
After all, many of the experiences that have been produced in this technology’s early years have had entertainment and amusement at their core.
The Pokemon Go craze, if you recall, had little to do with any business-use case and was more about bringing the average person into the technology through gamification.
Well, consider Disney the latest high-profile entry into the world of augmented reality in entertainment.
The media giant worked with Captain Marvel herself, Brie Larson, to produce an impressive, one-minute experience that turned my living room into a plush, natural landscape.
As an avid movie viewer, I have to say I was impressed, especially now that I’m learning more about augmented reality experience creation with the team here at BrandXR.
Augmented reality in entertainment could open a whole new world
To view Larson’s movie, head over to the Disney Plus mobile app.
It’s there that you can see her short film “Remembering,” during which the app on your smartphone asks you to prepare to use it like something of a viewfinder (remember those things?).
About halfway through the movie, the on-screen trigger prepares you for an enhanced scene up ahead, asking Disney Plus subscribers to open their app.
Sure, it’s only 60 seconds long.
However, the experience of watching dolphins jumping in a picturesque pool on my living room floor – without the need for post-swim cleanup – was, to put it plainly, really cool.
Could augmented reality in entertainment drive Disney+ subscription growth?
An AR experience brings dolphins into your living room.
When the enhanced experience starts, a lone star emerges from the television as a waterfall spills into your room.
Butterflies float around, dolphins do their thing and lush foliage seemingly grows on your walls.
Almost as quickly as it began, the experience ends.
The set pieces retract into your television and, once again, you sit in a room void of greenery.
Still, though this augmented reality in entertainment experience is short – remember, it clocks in at about one minute – the exciting effect of this is that sheer and utter possibilities it could open.
At BrandXR, we have had experience and success enhancing other people’s artistic creations, oftentimes working hand-in-hand with the creator.
The ability to present a creative piece in a whole different way speaks to the power of augmented reality done right.
Perhaps importantly, for Larson, this does not appear to be a one-off showing.
She told CinemaBlend that her goal is to see other, more-accomplished directors follow her lead.
Apparently, she showed the experience to Quentin Tarantino and Steven Spielberg, hoping to inspire them.
It is not hyperbole to say that this movie could be a game changer if either of those two decide to jump onboard this genre.
If you have followed along in our newsletters and on this website, you know that we believe the more industries that build in augmented reality, the better.
Add in the exposure a Hollywood producer and actor brings to the equation and that’s just going to speed up that process.
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