BrandXR earns inaugural Fire Award from Orlando Inno

Marco Santana • March 10, 2022

An Orlando business news outlet has recognized BrandXR as one of the more innovative businesses in Central Florida.

Orlando Inno, a product of the Orlando Business Journal, announced the recipients of its Fire Award, which is a list of 25 startups that bring "momentum to (Orlando's) innovation ecosystem, raising the bar despite trying times created by the Covid-19 pandemic.

BrandXR is co-headquartered in Orlando, Fla., and Ann Arbor, Mich.

"Landing on this list of companies is an honor," said cofounder and CTO Kunal Patel. "Innovation is at the core of what we do in XR. Also, coming off an important team retreat during which we more crisply defined our direction, it provides even more momentum to the company and our team."

Patel and cofounder Moody Mattan have spent several days this week in New York to learn under the tutelage of the company's latest investor, Morgan Stanley.

The roster of fellow 2022 Fire Award recipients includes Beep, which runs a fleet of autonomous taxis in the Lake Nona region as well as Limbitless Solutions, which has received world-renowned status ever since Hollywood star Robert Downey Jr. partnered with them to provide a realistic prosthetic limb to a child seven years ago.

The BrandXR team will be honored alongside other nominees at an April 28 awards banquet.

According to Orlando Inno, "honorees were selected from nominations and Orlando Inno's editorial team based on major milestones like overall growth, innovative ways of doing things, funding rounds, product launches and social impact."

Here are the other honorees.

Accel Research Sites
Anuvia Plant Nutrients Corp.
Applied Visual Technology Inc.
Aqfer Inc.
Beep Inc.
Blu Box Ice Company LLC (dba Everest Ice Water)
BrandXR Inc.
Digitec Inc.
Echo Interaction Group Inc.
ecoSPEARS Inc.
Engineering & Computer Simulations Inc.
Fortress Information Security LLC
Fountainhead Commercial Capital LLC
HypGames Inc.
Kore.ai Inc.
Limbitless Solutions Inc.
Obvio Health USA, Inc.
On Demand Technologies Inc. (dba OneRail)
Sonobi Inc.
Space Perspective Inc.
ThreatLocker Inc.
Violet Defense LLC
Virtual Dining Concepts LLC
Yac Inc.
Yaupon Brothers LL

< Older Post

Newer Post >

How to Create Augmented Reality Murals

By Moody Mattan • September 15, 2025

Discover how to create Augmented Reality Murals that captivate audiences and drive brand engagement. Learn the benefits, process, and case studies from BrandXR—the pioneers of interactive murals, immersive murals, and augmented reality outdoor advertising for Fortune 500 brands.

The Complete Guide to Virtual Try-Ons for OOH Advertising

By Moody Mattan • September 15, 2025

Complete guide to AR virtual try-ons in OOH Advertising—face tracking, AR mirrors & QR scans—with ROI benchmarks and case studies for Fortune 500 marketers.

Augmented Reality Roars into Zoos

By Moody Mattan • August 26, 2025

Discover how U.S. zoos use Augmented Reality to boost visitor engagement, education, and revenue.

8 Best Augmented Reality Stocks to Buy in 2025

By Moody Mattan • August 12, 2025

Discover the 8 best AR stocks for 2025. Meta up 50%, Unity up 130%, NVIDIA up 68%. Complete analysis shows potential 150%+ returns by 2030. Investment guide inside.

Augmented Reality for Food Franchises: 10 Proven Ideas for Repeat Visits

Augmented Reality for Food Franchises: 10 Proven Ideas to Drive Repeat Visits

By Moody Mattan • August 11, 2025

From AR storefronts to menus and murals, see 10 proven AR ideas—each with real brand results—to increase repeat visits and loyalty for food franchises.

Ray-Ban Meta vs Oakley Meta: The Battle for the Best Smart Glasses

By Moody Mattan • August 9, 2025

Ray-Ban Meta vs Oakley Meta smart glasses: Complete 2025 comparison of design, camera, battery life, AI features & price. Which AI glasses are right for you?

10 Hidden Ray‑Ban Meta Smart Glasses Features That Power‑Users Love

By Moody Mattan • August 8, 2025

Unlock 10 hidden Ray‑Ban Meta tips—from live translation to Spotify Tap—that turn your smart glasses into a pocket‑free productivity powerhouse.

How to Use Virtual Reality to Paint Murals

By Moody Mattan • July 28, 2025

The world of mural painting is undergoing a technological revolution. While traditional tools like projectors and transfer paper have supported artists for decades, virtual reality (VR) is emerging as a transformative tool that's changing how professional muralists approach their craft. This detailed guide explores how VR technology can streamline your mural painting process, reduce project timelines, and ultimately enhance your profitability.

25 Best Billboard Campaigns of 2025

By Moody Mattan • July 14, 2025

2025 was a blockbuster year for out-of-home advertising, with billboards reimagined as immersive brand experiences. From classic static signs to anamorphic 3D displays and interactive AR billboards, top brands pushed creative boundaries to captivate audiences. Below we list 25 of the year’s most memorable U.S. billboard campaigns – spanning Fortune 500 heavyweights and viral sensations – and unpack why each knocked it out of the park (often winning awards or lighting up social media in the process). Enjoy this list of 2025’s best billboards, curated especially for OOH marketing pros!

Top 10 Social AR Marketing Campaigns of 2025

By Moody Mattan • July 8, 2025

AR marketing has reached a critical inflection point in 2025, delivering measurable business results that outperform traditional digital advertising. AR campaigns now generate 3x higher brand lift at 59% reduced cost, with 70% higher memory recall and engagement times 4x longer than mobile video . The global AR advertising market is projected to reach $8.0 billion by 2029, making this the optimal time for Fortune 1000 companies to establish competitive advantages through strategic AR investments . Bottom Line: The 2025 campaigns below demonstrate that AR marketing delivers both viral reach and measurable ROI when executed strategically across Snapchat and TikTok platforms.