Experience the captivating blend of fine art, sports, and digital innovation in the remarkable collaboration between Augmented Reality (AR) experts BrandXR, soccer sensation FC Inter Miami, and XBTO, a cryptofinance powerhouse. Their synergy sparked an exhilarating AR mural experience, launched via Instagram during Art Basel, bringing the worlds of contemporary art and soccer into a thrilling digital realm. Not to mention, an exclusive NFT giveaway that sold out in days, making art and sports memorabilia accessible like never before! The result? A dazzling display of 3 million impressions and 6,000 user-generated photos and videos within just a month.
The Story of BrandXR, FC Inter Miami, and XBTO
When the AR virtuosos of BrandXR partnered with FC Inter Miami, a rising star in Major League Soccer, and XBTO, the soccer team's jersey sponsor and a dynamic player in the cryptofinance sector, they set out to create an exceptional experience. They wanted to break down the walls between the distinct worlds of fine art, soccer, and digital innovation.
FC Inter Miami and XBTO recognized a unique challenge: How to create a seamless bridge between the physical realm of fine art and soccer and the digital universe, while also keeping fans engaged in an increasingly virtual world? They saw their answer in BrandXR. By leveraging BrandXR's mastery in crafting immersive AR experiences, they birthed an innovative AR mural experience that not only integrated the physical and digital but also capitalized on the burgeoning NFT trend. This innovative approach invited fine art connoisseurs and sports fans alike to engage with their passions in new and exciting ways.
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