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Digital Twin Augmented Reality

Why use Augmented Reality for Digital Twins?

AR can provide a way for users to access and analyze data related to the digital twin, such as performance metrics or sensor readings. This can help users quickly identify and diagnose issues and make informed decisions. AR can also improve collaboration and communication between team members, as they can view and discuss the digital twin together in real-time. Overall, using AR for digital twins can enhance the visual and interactive experience, improve decision-making and collaboration, and drive innovation and efficiency in various industries.

Why should you have 3D (360º) rendering of your product offering?

3D 360° product renderings benefit businesses by allowing customers to view products in a comprehensive and interactive manner, increasing customer engagement and product visualization. This can lead to reduced product returns, improved e-commerce conversion rates, and improved search engine optimization. Additionally, 3D renderings are used to streamline sales and marketing efforts, reduce the need for physical product samples, and increase sales team productivity.

How are companies taking advantage of using Digital Twins?

Companies are taking advantage of digital twins to improve efficiency, reduce costs, and drive innovation. Digital twins are virtual representations of physical objects or systems, which allow companies to model and simulate real-world scenarios in a controlled and safe environment. By using digital twins, companies can test new products and processes, optimize operations, and monitor the performance of their assets in real-time. Additionally, digital twins can provide valuable data and insights, which can help companies make informed decisions and identify areas for improvement. Companies across a variety of industries, including manufacturing, engineering, healthcare, and construction, are using digital twins to drive innovation and improve their operations.

Drive Foot Traffic with Augmented Reality Murals

Branded Immersive Experiences

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How It Works

AR allows for hands-on training, increasing employee engagement and motivation, and enhancing collaboration among team members. Utilizing AR in corporate training can also save time and resources compared to traditional training methods, and drive innovation and improvement in employee training programs.

Discover

A Creative Director will work with you on vision & visual targets, short-term and long-term goals.

Design/Develop

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

Test

This stage is all about making sure the experience meets the Goals & KPIs and is working as intended without any breaking issues. Internal testing is done during this phase.

Publish

This stage is all about getting the client’s final approval of the experience. Client provides confirmation they are happy with the final output and ready to proceed.

Frequently Asked Questions

What does the discovery phase look like?

Sales and Marketing will create a lane of communication with you. They will learn about them and how we can best serve your company and brand.

Our Creative Director will work with the client on vision & visual targets. In this phase, we'll get to know your short term and long term goals
What does the design phase look like?

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

- A clear understanding will determine the pipeline for development.
What does the production and development phase look like?

At this stage, the art & dev team is heads down, creating the 3D models and content vision of the experience and keeping with weekly milestones and check-ins with clients during critical stages of creation so that the art approval can happen as quickly as possible at the end of the phase.

Once the creation of art is complete, the internal dev team can now begin the experience. This stage is where the actual product of the experience happens. They will reference the KPIs established during the beginning stages of communications.
What are the Different Types of Augmented Reality Experiences?
Augmented reality experiences can be placed in your physical world using few different techniques.
1. Image Tracking: AR Murals & AR Artwork
2. World Tracking: Environment Effects, Place-Down Effects
3. Face-Tracking: Face Filters
4. Body Tracking: Virtual try-ons, digital fashion
5. Hand + Foot Tracking: Virtual try-ons (IE jewelry, sneakers and footwear)
6. Web-Embed: Try before you buy, product demonstrations
Where Can Augmented Reality Experiences be Hosted?
AR experiences can be launched and hosted across a number of AR-Enabled mobile apps and web browsers.
- White Label AR App: Electrifly, City Unseen
- Social AR Apps: Instagram, Facebook, Snapchat, TikTok
- Web-Based AR: Mobile Browsers (Safari, Chrome)
- The BrandXR Studio
- Your Custom AR App created by BrandXR
What Makes A Good Image Tracker for Augmented Reality?

A tracker can be as large or small as you want it to be, as long as the phone camera can focus on the object that’s being tracked. Typically, a great tracker image will have high contrast and well defined lines. Clothing, Accessories, Murals
What Types of Media Can be Displayed in an AR Experience?

Photos, Videos, Audio, Logos. 2D Animation, 3D Animation. Outlinks & Calls to Actions. Interactive UI Elements, Buttons & More. Production Level Special FX.
What different types of artwork can be augmented?

Any artwork that has a strong image tracker can be brought to life in augmented reality.